Gonzaga Extends Relationship with IMG

Nov. 8, 2017

Press release courtesy of IMG

SPOKANE, Wash. -- The Gonzaga University Athletics Department today announced a 10-year multimedia rights extension with IMG as the exclusive multimedia rights holder for Bulldog Athletics. The extension will be added to the one year remaining on the existing contract, which extends the relationship between IMG and Gonzaga through 2028. IMG has represented Gonzaga's multimedia rights since 2008.

"We are excited to announce an extension with IMG for our multimedia rights," Director of Athletics Mike Roth said. "We continue to have a fantastic relationship with the IMG team and are eager to work with them to grow our brand locally and nationally."

As part of the new agreement and extension, IMG will capitalize on an array of new digital signage assets to be installed by Gonzaga, including LED basketball stanchion signage, new endwall digital video displays and signage, and a new center hung scoreboard with a full circular LED ring underneath video screens.

The extension also includes third-tier television rights for games not broadcast under the West Coast Conference broadcast agreement.

"We have an outstanding relationship at Gonzaga University, and we are thrilled to continue this partnership for years to come," said Tim Pernetti, President, IMG College. "We will continue to work closely with Gonzaga to build their powerful and unique brand on a national and local level while providing opportunities that bolster Zags Athletics, the Gonzaga community and its student-athletes."

IMG has also represented the licensing rights for Gonzaga University since 1999 and announced an eight-year extension to the agreement in 2016 via IMG College Licensing.

About Gonzaga Athletics
Gonzaga University is committed to a philosophy of unquestioned academic and financial integrity in its athletics program and to the values and goals befitting higher education. The Bulldogs compete in 18 intercollegiate sports and are affiliated with NCAA Division I and the West Coast Conference.

About IMG
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world's greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.

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