Gonzaga, IMG Reach Radio Flagship Agreement With Radio Spokane
April 23, 2009
SPOKANE, Wash. - Gonzaga University athletic director Mike Roth and multi-media rights holder IMG College, a division of IMG Worldwide, today announced it has reached an agreement with Radio Spokane for a 9-year radio flagship agreement.
"Through our newly extended partnership with Radio Spokane and IMG College, we will be able to better serve the interests of our fans and athletic programs," said Roth. "We are excited about the new initiatives we can develop to expand the level of fan involvement with Gonzaga athletics."
The new agreement includes radio broadcast of Gonzaga men's basketball, which will be simulcast on dual Spokane flagships Sports Radio 1510 KGA AM and 101.1 FM Rock `N' Roll's Greatest Hits, along with women's basketball and a selection of men's baseball games.
"Radio Spokane is thrilled at the opportunity to extend our partnership with the University and IMG as the flagship radio broadcaster of Gonzaga athletics," said Adam Nathanson, CEO, Mapleton Communications and Radio Spokane.
The agreement also includes a significant expansion of Gonzaga-based programming for the fans which will encompass increased game day coverage, weekly shows and special programming to be announced at a later date.
"Radio Spokane is committed to taking our radio coverage to the next level with several new quality programming features to service the community of ZAG fans," said Ron Hren, SVP, Radio Spokane
IMG College will manage all production responsibilities of programming and work to build a regional radio network for Gonzaga in the future.
"The combination of IMG's global resources and Radio Spokane's experience in community involvement will maximize the enhancements and reach of the Gonzaga Radio Network," said Kris Kassel, General Manager, IMG College. "We look forward to the opportunities to expand Gonzaga's radio programming throughout the region."
The new agreement is effective July 1, 2009 and will run through 2018.
About IMG College
IMG College is the leader in developing integrated licensing, marketing and multi-media opportunities for the nation's top collegiate brands across local, regional, and national platforms. IMG College partners include the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, the world's premiere sports, media, and entertainment company. For more information, please visit www.imgworld.com.
About Radio Spokane
Radio Spokane is a subsidiary of Mapleton Communications, which owns and operates a group of seven AM and FM stations in Spokane County. Those stations include KGA 1510 (AM); KJRB 790 (AM), KZBD 105.7 (FM), KDRK 93.7 (FM); KBBD 103.9 (FM), KEYF 101.1 FM; and, KEYF 1050 (AM). Mapleton Communications, founded in 2001, owns and operates 41 stations throughout the Western US in the States of Washington, Oregon and California.
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