Zappos.com Official Title Sponsor Of WCC Basketball Tournament
Sept. 8, 2009
HENDERSON, Nev. - The West Coast Conference and its multi-media rights partner, IMG College, Tuesday announced Zappos.com as the official title sponsor of the WCC men's and women's basketball championships at The Orleans Arena in Las Vegas, Nev.
The three-year deal, effective through the 2011-12 season, marks the WCC's inaugural title sponsorship.
Under the terms of the new agreement, Zappos.com will receive category exclusive marketing and promotional rights, along with associated radio, television, Internet, print, signage and hospitality rights.
"We are thrilled to welcome Zappos.com to the West Coast Conference team as the title sponsor for our conference basketball championships," said WCC Commissioner Jamie Zaninovich. "We have found the perfect partner for our most high profile event thanks to the efforts of IMG College. It was clear from our first meeting with Zappos.com management that they shared a common vision for growing our Las Vegas-based basketball championship."
"Zappos.com is excited to be the title sponsor of this great event," said Alfred Lin, Chairman and CFO/COO of Zappos.com. "The WCC and its institutions always put on a highly competitive tournament and the energy and buzz it generates can be felt not only in Las Vegas, but around the country. Zappos and the conference share a belief that anything is possible with enough passion and determination. It's what drives us a company to continually up our own game from selling shoes to becoming a leading online retailer with a wide variety of products."
"We are honored to broaden our partnership with Zappos.com to include the title sponsorship for the WCC Basketball Championships in Las Vegas," said Dan Shell, General Manager, IMG College - West Coast Conference. "This partnership makes a great deal of sense on many levels, as the West Coast Conference and Zappos share many of the same ideals and philosophies in building their respective platforms. We are eager, both IMG and the West Coast Conference, to help Zappos connect with the many passionate WCC fans."
In addition to its financial sponsorship, the WCC and Zappos.com will partner with Soles4Souls to challenge each West Coast Conference campus to collect the most shoes from December to the end of the conference basketball season. The gently used shoes will be distributed internationally through Soles4Souls to individuals in need.
New shoes, donated by Soles4Souls and Zappos.com, will be delivered to at-risk youth from the Clark County School District and the After School All-Star program in Las Vegas during the WCC Women's Basketball Championship Final.
The WCC Basketball Championships are set to be played in Las Vegas for the next three years.
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